We've Come A Long Way Baby - But Not Far Enough!

By: Kirstin Carey

Studies done by Catalyst, Inc., the National Association of Women Business Owners, and the Center for Women’s Business Research are all reporting that women are slowly eking up the corporate ladder. Unfortunately, the increase from one year to the next is barely noticeable and definitely nothing to get excited about.

The organizations above also state that companies with a higher representation of women in positions of leadership did better financially than those with a few or no women in leadership. So, if companies are doing better with women in positions of power, then what is preventing so many women from gracing the corner offices?

The top five reasons are:

1. The corporate structure is too rigid and doesn’t allow for a work life balance.

2. Women are getting lured into deceptive paths to the top.

3. "The Rules" for getting to the top aren’t clearly defined.

4. Women aren’t helping each other climb.

5 Companies aren’t utilizing the strengths of their women.

So, what are some things we can do to improve the situation?

Do Our Own Thing.

As others studies conducted by the earlier mentioned organizations, women are leaving Corporate America in droves and staring their own companies and firms. This approach allows women the opportunity to control their work schedule in line with their personal lives and to many times increase their income. It’s also starting a trend of companies that are not fixated on the standard 9 to 5 mentality. If you can’t join ‘em, beat ‘em!

Do the Homework.

Research how the corporate big shots got to where they are now and find out exactly which path they took to reach the top. Read their biographies and any books they may have written. Find out what significant positions they held and what skills were crucial to their advancement.

Special Note: Top positions require P & L (profit & loss) experience and most corporate paths taken by women do not involve working with P & L.

Seek Out Mentors.

Find other women (or men) who have succeeded in the path you are striving toward and learn from them. Too often women are not proactive in finding a mentor and are simply waiting for one to appear. Though fairytales teach us that our fairy godmother will appear when we need her, corporate mentors aren’t sitting around waiting for managers in need. You have to find them and ask for their help.

Of course, you should also BECOME a mentor. It’s amazing how much we learn when we teach it to someone else.

Support Female Friendly Companies.

Every year, Working Mother Magazine publishes a list of the Top 100 Companies for Working Mothers along with specific reasons each company made the list. If your company won’t make changes to support your work/life balance needs, consider finding a job at one of the companies on the Top 100 list.

If you aren’t in a position to switch jobs, then at least be sure to support these companies and their efforts by buying their products and using their services.

Understand the Specifics.

Find out exactly what you need to do to get to where you want to go. Work with your boss on setting goals and developing specific skills needed to advance. Keep a record of your successes and accomplishments and show how you have impacted the company’s bottom line. Also, keep in mind that studies of performance reviews show that women are usually judged on PERFORMANCE while men are usually graded on POTENTIAL. So, be sure to discuss your past performance as well as your future potential.

The issues of women and Corporate America won’t be solved over night. Women themselves are still trying to define their roles and figure out what and who they want to be, making the situation that much more difficult.

Until companies begin to embrace the importance of the female perspective and qualities, they will not understand the need for a change in the status quo. Therefore, women cannot wait for fairy godmothers to appear and must impact change themselves.

What can you do today to help impact a change?

About the Author: Kirstin Carey is a consultant, award winning speaker, and author of "PowHERful Communications for Women Who Want to be Heard." As a woman business owner, Kirstin fully understands what is necessary for women to be successful entrepreneurs.

To find out how you too can love your business everyday and live the entrepreneurial life you want, visit http://www.powherful.com